{"id":46156,"date":"2024-07-29T13:18:51","date_gmt":"2024-07-29T16:18:51","guid":{"rendered":"https:\/\/borainvestir.b3.com.br\/?post_type=web-story&#038;p=46156"},"modified":"2024-07-29T13:30:21","modified_gmt":"2024-07-29T16:30:21","slug":"como-a-geracao-z-lida-com-dinheiro","status":"publish","type":"web-story","link":"https:\/\/borainvestir.b3.com.br\/web-stories\/como-a-geracao-z-lida-com-dinheiro\/","title":{"rendered":"Como a gera\u00e7\u00e3o Z lida com dinheiro?"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Montserrat%3Awght%40400%3B700\" rel=\"stylesheet\"\/><link 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id=\"e00d9219-d230-400b-a842-0cf2224013e1\" auto-advance-after=\"12s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#9a7a30\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-f6557bcd-590b-48eb-abc4-8a15742f6f59\">\n<div style=\"position:absolute;width:159.92079%;height:135%;left:-21.07151%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn.borainvestir.b3.com.br\/2024\/07\/29115107\/Geracao-Z.jpg\" alt=\"Gera\u00e7\u00e3o Z\" srcSet=\"https:\/\/cdn.borainvestir.b3.com.br\/2024\/07\/29115107\/Geracao-Z.jpg 673w,https:\/\/cdn.borainvestir.b3.com.br\/2024\/07\/29115107\/Geracao-Z-200x300.jpg 200w,https:\/\/cdn.borainvestir.b3.com.br\/2024\/07\/29115107\/Geracao-Z-150x225.jpg 150w\" sizes=\"(min-width: 1024px) 61vh, 135vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:7.03883%;top:70.22654%;width:86.16505%;height:29.28803%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5.633802816901409% 5.633802816901409% 5.633802816901409% 5.633802816901409% \/ 11.049723756906078% 11.049723756906078% 11.049723756906078% 11.049723756906078%\" class=\"mask\" id=\"el-b6500d23-2cb7-49dd-965f-771c80bd3038\">\n<div class=\"fill\" style=\"background-color:rgba(0,12,97,0.95);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:75.08091%;width:47.08738%;height:7.11974%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2c741214-bbbd-40e4-b74e-8e333f5b7627\">\n<div style=\"position:absolute;width:100%;height:101.56444%;left:0%;top:-0.78222%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn.borainvestir.b3.com.br\/2023\/11\/22185205\/logo_bora_investir-3.png\" alt=\"logo_bora_investir\" srcSet=\"https:\/\/cdn.borainvestir.b3.com.br\/2023\/11\/22185205\/logo_bora_investir-3.png 738w,https:\/\/cdn.borainvestir.b3.com.br\/2023\/11\/22185205\/logo_bora_investir-3-300x69.png 300w\" sizes=\"(min-width: 1024px) 21vh, 47vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:6.79612%;top:64.88673%;width:15.7767%;height:3.23625%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-c522379d-7eaf-4d9c-bd9b-3de000c7a71e\">\n<div class=\"fill\" style=\"background-color:#ffab00;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:87.37864%;width:65.53398%;height:9.38511%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7407407407407408% 0.7407407407407408% 0.7407407407407408% 0.7407407407407408% \/ 3.4482758620689653% 3.4482758620689653% 3.4482758620689653% 3.4482758620689653%\" id=\"el-34380e43-1ce1-4770-93da-8ee19adb9d32\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.12888888888888916% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.388350em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">Como a gera\u00e7\u00e3o Z lida com dinheiro?<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"6675510b-f7f5-4c72-91dc-f1a035bb542a\" auto-advance-after=\"12s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-c06fb299-b087-44c4-b2f4-ad8dbd78de8e [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate3d(0, 11.44911504424778%, 0)\",\"translate3d(0, 0%, 0)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#f5b443\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-c06fb299-b087-44c4-b2f4-ad8dbd78de8e\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-89d9a0a7-46d8-4401-a09b-be16c2a553c7\">\n<div style=\"position:absolute;width:301.02988%;height:113%;left:-100.51494%;top:-12.9375%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn.borainvestir.b3.com.br\/2024\/07\/29123027\/Garota-com-dinheiro.jpg\" alt=\"Garota com dinheiro\" srcSet=\"https:\/\/cdn.borainvestir.b3.com.br\/2024\/07\/29123027\/Garota-com-dinheiro.jpg 992w,https:\/\/cdn.borainvestir.b3.com.br\/2024\/07\/29123027\/Garota-com-dinheiro-768x513.jpg 768w,https:\/\/cdn.borainvestir.b3.com.br\/2024\/07\/29123027\/Garota-com-dinheiro-300x200.jpg 300w,https:\/\/cdn.borainvestir.b3.com.br\/2024\/07\/29123027\/Garota-com-dinheiro-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 51vh, 113vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:7.28155%;top:65.37217%;width:15.7767%;height:3.23625%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-464ebc4c-ab0b-41b9-928a-3756a00d0f91\">\n<div class=\"fill\" style=\"background-color:#ffab00;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:7.28155%;top:70.38835%;width:85.43689%;height:29.61165%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5.681818181818182% 5.681818181818182% 5.681818181818182% 5.681818181818182% \/ 10.92896174863388% 10.92896174863388% 10.92896174863388% 10.92896174863388%\" class=\"mask\" id=\"el-3e0ac001-68e5-428c-8daf-dd70eef46ed6\">\n<div class=\"fill\" style=\"background-color:rgba(0,12,97,0.95);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:75.08091%;width:76.69903%;height:16.50485%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-31f2bc91-901b-4430-931e-048ffa74270f\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.2563291139240502% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.323625em;line-height:1.3;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">A gera\u00e7\u00e3o Z, nascida entre 1997 e 2012, lida com dinheiro de maneira diferente das outras gera\u00e7\u00f5es.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:66.50485%;top:94.82201%;width:21.84466%;height:3.23625%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-efe9b993-0796-491c-b9f3-aabb1fa35f68\">\n<div style=\"position:absolute;width:100%;height:103.65841%;left:0%;top:-1.8292%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn.borainvestir.b3.com.br\/2023\/11\/22185205\/logo_bora_investir-3.png\" alt=\"logo_bora_investir\" srcSet=\"https:\/\/cdn.borainvestir.b3.com.br\/2023\/11\/22185205\/logo_bora_investir-3.png 738w,https:\/\/cdn.borainvestir.b3.com.br\/2023\/11\/22185205\/logo_bora_investir-3-300x69.png 300w\" sizes=\"(min-width: 1024px) 10vh, 22vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"54a66bd1-8885-4ad5-8b3c-4940ce126347\" auto-advance-after=\"12s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-4e10d984-c787-4812-8d36-91953644750b [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate3d(-31.26831043321183%, 0, 0)\",\"translate3d(0%, 0, 0)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#bdb1a9\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-4e10d984-c787-4812-8d36-91953644750b\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-7a65d185-f4e6-48fb-8ff3-00e76905d543\">\n<div style=\"position:absolute;width:266.92734%;height:100%;left:-83.46367%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn.borainvestir.b3.com.br\/2024\/07\/29124119\/Homem-no-computador-1.jpg\" alt=\"Homem no computador\" srcSet=\"https:\/\/cdn.borainvestir.b3.com.br\/2024\/07\/29124119\/Homem-no-computador-1.jpg 1024w,https:\/\/cdn.borainvestir.b3.com.br\/2024\/07\/29124119\/Homem-no-computador-1-768x512.jpg 768w,https:\/\/cdn.borainvestir.b3.com.br\/2024\/07\/29124119\/Homem-no-computador-1-300x200.jpg 300w,https:\/\/cdn.borainvestir.b3.com.br\/2024\/07\/29124119\/Homem-no-computador-1-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:7.28155%;top:61.00324%;width:15.7767%;height:3.23625%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-c8a4c918-c079-49e2-854b-c2d85ec4c30e\">\n<div class=\"fill\" style=\"background-color:#ffab00;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:7.28155%;top:66.01942%;width:85.43689%;height:33.81877%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5.681818181818182% 5.681818181818182% 5.681818181818182% 5.681818181818182% \/ 9.569377990430622% 9.569377990430622% 9.569377990430622% 9.569377990430622%\" class=\"mask\" id=\"el-f90b1fe2-2625-43c5-9c5f-4d83ab46d08d\">\n<div class=\"fill\" style=\"background-color:rgba(0,12,97,0.95);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:70.87379%;width:77.42718%;height:20.87379%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-1ea7c488-5491-41a0-aa69-b4d4f8078198\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.25391849529780525% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.323625em;line-height:1.3;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Eles evitam servi\u00e7os presenciais e preferem o online, querem economizar e buscam informa\u00e7\u00f5es sobre investimentos nas redes sociais.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:66.50485%;top:94.98382%;width:21.84466%;height:3.23625%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-38c9efa8-6c94-4dc1-89c8-eeaf0bbeb328\">\n<div style=\"position:absolute;width:100%;height:103.65841%;left:0%;top:-1.8292%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn.borainvestir.b3.com.br\/2023\/11\/22185205\/logo_bora_investir-3.png\" alt=\"logo_bora_investir\" srcSet=\"https:\/\/cdn.borainvestir.b3.com.br\/2023\/11\/22185205\/logo_bora_investir-3.png 738w,https:\/\/cdn.borainvestir.b3.com.br\/2023\/11\/22185205\/logo_bora_investir-3-300x69.png 300w\" sizes=\"(min-width: 1024px) 10vh, 22vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"b373f2c4-e841-48b6-adde-e693f8f43175\" auto-advance-after=\"12s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-0338b7e6-589d-4fdb-9435-bea295542165 [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate3d(0, 5.752212389380531%, 0)\",\"translate3d(0, 0%, 0)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#d7a452\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-0338b7e6-589d-4fdb-9435-bea295542165\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-71dc50df-f775-4a2d-b0ec-ab2381155883\">\n<div style=\"position:absolute;width:160.75474%;height:113%;left:-30.37737%;top:-6.5%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn.borainvestir.b3.com.br\/2024\/07\/29131031\/Menina-usando-celular.jpg\" alt=\"Menina usando celular\" srcSet=\"https:\/\/cdn.borainvestir.b3.com.br\/2024\/07\/29131031\/Menina-usando-celular.jpg 737w,https:\/\/cdn.borainvestir.b3.com.br\/2024\/07\/29131031\/Menina-usando-celular-240x300.jpg 240w,https:\/\/cdn.borainvestir.b3.com.br\/2024\/07\/29131031\/Menina-usando-celular-150x187.jpg 150w\" sizes=\"(min-width: 1024px) 51vh, 113vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:7.28155%;top:36.24595%;width:15.7767%;height:3.23625%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-7c596d9c-50ef-4f32-87e1-992fa5cb2789\">\n<div class=\"fill\" style=\"background-color:#ffab00;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:7.28155%;top:41.26214%;width:85.43689%;height:58.73786%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5.681818181818182% 5.681818181818182% 5.681818181818182% 5.681818181818182% \/ 5.5096418732782375% 5.5096418732782375% 5.5096418732782375% 5.5096418732782375%\" class=\"mask\" id=\"el-daee2cd1-3dd8-4c3e-8fba-8b0b677bae5c\">\n<div class=\"fill\" style=\"background-color:rgba(0,12,97,0.95);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:46.1165%;width:76.94175%;height:45.95469%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-de464df0-442c-42e6-ada6-32f46f3c271b\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.2555205047318608% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.323625em;line-height:1.3;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Especialistas ouvidos pelo Bora Investir explicam que isso est\u00e1 relacionado ao contato frequente com telas desde o nascimento, como nativos digitais, mas esse ritmo acelerado tamb\u00e9m pode trazer benef\u00edcios, se aplicados corretamente aos seus objetivos financeiros, com disciplina e estudo.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:66.50485%;top:95.30744%;width:21.84466%;height:3.23625%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-bbb78ad3-86bc-454c-9649-69a7dbe32d37\">\n<div style=\"position:absolute;width:100%;height:103.65841%;left:0%;top:-1.8292%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn.borainvestir.b3.com.br\/2023\/11\/22185205\/logo_bora_investir-3.png\" alt=\"logo_bora_investir\" srcSet=\"https:\/\/cdn.borainvestir.b3.com.br\/2023\/11\/22185205\/logo_bora_investir-3.png 738w,https:\/\/cdn.borainvestir.b3.com.br\/2023\/11\/22185205\/logo_bora_investir-3-300x69.png 300w\" sizes=\"(min-width: 1024px) 10vh, 22vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"eae279c6-1c06-4186-9b7e-a056e61f1037\" auto-advance-after=\"12s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-50e32349-f6ea-4665-9004-d7871371cb65 [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate3d(31.259227248486443%, 0, 0)\",\"translate3d(0%, 0, 0)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#a39283\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-50e32349-f6ea-4665-9004-d7871371cb65\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-1cd33e5d-e626-4472-a651-661306f687d4\">\n<div style=\"position:absolute;width:266.79797%;height:100%;left:-83.39898%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn.borainvestir.b3.com.br\/2024\/07\/18125125\/Organizacao-financeira.jpg\" alt=\"Organiza\u00e7\u00e3o financeira\" srcSet=\"https:\/\/cdn.borainvestir.b3.com.br\/2024\/07\/18125125\/Organizacao-financeira.jpg 1016w,https:\/\/cdn.borainvestir.b3.com.br\/2024\/07\/18125125\/Organizacao-financeira-768x512.jpg 768w,https:\/\/cdn.borainvestir.b3.com.br\/2024\/07\/18125125\/Organizacao-financeira-300x200.jpg 300w,https:\/\/cdn.borainvestir.b3.com.br\/2024\/07\/18125125\/Organizacao-financeira-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:7.28155%;top:40.12945%;width:15.7767%;height:3.23625%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-ac02d9ea-64e0-467f-a1bb-fb0faf31ba8b\">\n<div class=\"fill\" style=\"background-color:#ffab00;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:7.28155%;top:45.14563%;width:85.43689%;height:54.85437%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5.681818181818182% 5.681818181818182% 5.681818181818182% 5.681818181818182% \/ 5.899705014749262% 5.899705014749262% 5.899705014749262% 5.899705014749262%\" class=\"mask\" id=\"el-7c42cb3b-47a1-4a0f-ba70-aa9d9756fd3d\">\n<div class=\"fill\" style=\"background-color:rgba(0,12,97,0.95);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:50%;width:76.94175%;height:41.74757%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-6f9a288f-ef62-4918-bf38-79e5c31ca7a3\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.2555205047318608% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.323625em;line-height:1.3;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Esse ritmo imediatista, contudo, tamb\u00e9m pode ser ben\u00e9fico, diz a jovem influencer de finan\u00e7as Ana Luiza Fan. \u201cQueremos tudo para ontem, ent\u00e3o, a gente quer come\u00e7ar agora [a organizar as contas]. \u00c9 uma mudan\u00e7a de h\u00e1bito, n\u00e3o do dia para noite, mas \u00e9 um pontap\u00e9 inicial, sim.\u201d<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:66.50485%;top:94.98382%;width:21.84466%;height:3.23625%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-96dc910e-3241-49c1-86ba-59720f10270e\">\n<div style=\"position:absolute;width:100%;height:103.65841%;left:0%;top:-1.8292%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn.borainvestir.b3.com.br\/2023\/11\/22185205\/logo_bora_investir-3.png\" alt=\"logo_bora_investir\" srcSet=\"https:\/\/cdn.borainvestir.b3.com.br\/2023\/11\/22185205\/logo_bora_investir-3.png 738w,https:\/\/cdn.borainvestir.b3.com.br\/2023\/11\/22185205\/logo_bora_investir-3-300x69.png 300w\" sizes=\"(min-width: 1024px) 10vh, 22vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"73d1e238-d24f-45c2-82bc-5fdd3ab3ab64\" auto-advance-after=\"12s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-2bceb0cd-0a72-4e82-a967-54cb637e9087 [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate(0%, 0%) scale(1.5)\",\"translate(0%, 0%) scale(1)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#8c7fde\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-2bceb0cd-0a72-4e82-a967-54cb637e9087\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-4585b2c0-f475-4511-8c21-eb723cf4cb4b\">\n<div style=\"position:absolute;width:156.96693%;height:100%;left:-28.48347%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn.borainvestir.b3.com.br\/2024\/03\/25140302\/Investimentos-1.jpg\" alt=\"Investimentos\" srcSet=\"https:\/\/cdn.borainvestir.b3.com.br\/2024\/03\/25140302\/Investimentos-1.jpg 709w,https:\/\/cdn.borainvestir.b3.com.br\/2024\/03\/25140302\/Investimentos-1-265x300.jpg 265w,https:\/\/cdn.borainvestir.b3.com.br\/2024\/03\/25140302\/Investimentos-1-150x170.jpg 150w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:7.28155%;top:57.11974%;width:15.7767%;height:3.23625%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0f3630e4-8bc6-4aec-8d7a-3b45f7069f4e\">\n<div class=\"fill\" style=\"background-color:#ffab00;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:7.28155%;top:62.13592%;width:85.43689%;height:37.86408%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5.681818181818182% 5.681818181818182% 5.681818181818182% 5.681818181818182% \/ 8.547008547008547% 8.547008547008547% 8.547008547008547% 8.547008547008547%\" class=\"mask\" id=\"el-f25888f9-9415-45e9-8230-ff83508113e4\">\n<div class=\"fill\" style=\"background-color:rgba(0,12,97,0.95);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:66.99029%;width:76.94175%;height:24.91909%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-77de32c0-5c58-46e3-9d81-80f25a5ec6cc\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.2555205047318608% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.323625em;line-height:1.3;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">A gera\u00e7\u00e3o Z \u00e9 a que menos investe na poupan\u00e7a, e, ao mesmo tempo, \u00e9 a que mais investe em outros produtos financeiros, como fundos, moedas digitais e a\u00e7\u00f5es.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:66.50485%;top:95.14563%;width:21.84466%;height:3.23625%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-5e9d0110-e4b6-408a-bbbb-14456059450e\">\n<div style=\"position:absolute;width:100%;height:103.65841%;left:0%;top:-1.8292%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn.borainvestir.b3.com.br\/2023\/11\/22185205\/logo_bora_investir-3.png\" alt=\"logo_bora_investir\" srcSet=\"https:\/\/cdn.borainvestir.b3.com.br\/2023\/11\/22185205\/logo_bora_investir-3.png 738w,https:\/\/cdn.borainvestir.b3.com.br\/2023\/11\/22185205\/logo_bora_investir-3-300x69.png 300w\" sizes=\"(min-width: 1024px) 10vh, 22vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"1a4e4c5e-2916-441b-8a4f-9cc1c94ad32c\" auto-advance-after=\"12s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-253fb0a4-082e-4364-b278-4fa94eb0e7b2 [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate3d(0, 23.076923076923077%, 0)\",\"translate3d(0, 0%, 0)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#525762\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-253fb0a4-082e-4364-b278-4fa94eb0e7b2\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-3a53692b-9e8d-4715-af97-3a82bda6deaf\">\n<div style=\"position:absolute;width:153.9978%;height:130%;left:-11.44335%;top:-30%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn.borainvestir.b3.com.br\/2024\/02\/27104616\/Preco-dos-imoveis.jpg\" alt=\"Pre\u00e7o dos im\u00f3veis\" srcSet=\"https:\/\/cdn.borainvestir.b3.com.br\/2024\/02\/27104616\/Preco-dos-imoveis.jpg 673w,https:\/\/cdn.borainvestir.b3.com.br\/2024\/02\/27104616\/Preco-dos-imoveis-200x300.jpg 200w,https:\/\/cdn.borainvestir.b3.com.br\/2024\/02\/27104616\/Preco-dos-imoveis-150x225.jpg 150w\" sizes=\"(min-width: 1024px) 59vh, 130vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:7.28155%;top:57.11974%;width:15.7767%;height:3.23625%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-74c51a63-ec5f-47b8-840f-263e4f8da27e\">\n<div class=\"fill\" style=\"background-color:#ffab00;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:7.28155%;top:62.13592%;width:85.43689%;height:37.86408%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5.681818181818182% 5.681818181818182% 5.681818181818182% 5.681818181818182% \/ 8.547008547008547% 8.547008547008547% 8.547008547008547% 8.547008547008547%\" class=\"mask\" id=\"el-1d6ae925-58f1-4443-8662-0fc91d3f4442\">\n<div class=\"fill\" style=\"background-color:rgba(0,12,97,0.95);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:66.99029%;width:76.94175%;height:24.91909%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-ffd334b5-bcd1-4316-9999-456dba420f00\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.2555205047318608% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.323625em;line-height:1.3;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Os jovens que investem querem alocar seus recursos na compra de im\u00f3veis, assim como os millennials e a gera\u00e7\u00e3o X, de acordo com o estudo da Anbima.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:66.50485%;top:95.14563%;width:21.84466%;height:3.23625%;opacity:1\">\n<div 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style=\"position:absolute;pointer-events:none;left:7.28155%;top:66.18123%;width:15.7767%;height:3.23625%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-940d51ec-51f9-4924-9bdd-20aadc52146d\">\n<div class=\"fill\" style=\"background-color:#ffab00;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:7.28155%;top:71.19741%;width:85.43689%;height:21.35922%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5.681818181818182% 5.681818181818182% 5.681818181818182% 5.681818181818182% \/ 15.151515151515152% 15.151515151515152% 15.151515151515152% 15.151515151515152%\" class=\"mask\" id=\"el-d7a8d975-0f58-4c60-8c55-1f1127dc9e92\">\n<div class=\"fill\" 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style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5.681818181818182% 5.681818181818182% 5.681818181818182% 5.681818181818182% \/ 55.55555555555556% 55.55555555555556% 55.55555555555556% 55.55555555555556%\" class=\"mask\" id=\"el-42fa4823-c0c2-4d42-b627-39561e3cabe3\">\n<div class=\"fill\" style=\"background-color:rgba(0,12,97,0.95);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:95.14563%;width:76.69903%;height:4.04531%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-235a0726-06b4-4704-851a-dd95c9067b78\"><a href=\"https:\/\/borainvestir.b3.com.br\/objetivos-financeiros\/como-a-geracao-z-lida-com-dinheiro\/\" data-tooltip-icon=\"https:\/\/cdn.borainvestir.b3.com.br\/2024\/06\/18105549\/Grupo-de-jovens-e1721661303753.jpg\" data-tooltip-text=\"Como a gera\u00e7\u00e3o Z lida com dinheiro?\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.2563291139240502% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.323625em;line-height:1.3;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700; text-decoration: underline; color: #fff\">Leia a mat\u00e9ria completa<\/span><\/span><\/p>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como a gera\u00e7\u00e3o Z lida com dinheiro? Como a gera\u00e7\u00e3o Z lida com dinheiro? A gera\u00e7\u00e3o Z, nascida entre 1997 e 2012, lida com dinheiro de maneira diferente das outras gera\u00e7\u00f5es. Eles evitam servi\u00e7os presenciais e preferem o online, querem economizar e buscam informa\u00e7\u00f5es sobre investimentos nas redes sociais. 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Eles evitam servi\u00e7os presenciais e preferem o online, querem economizar e buscam informa\u00e7\u00f5es sobre investimentos nas redes sociais. Especialistas ouvidos pelo Bora Investir explicam [&hellip;]\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/borainvestir.b3.com.br\/web-stories\/como-a-geracao-z-lida-com-dinheiro\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como a gera\u00e7\u00e3o Z lida com dinheiro?\" \/>\n<meta property=\"og:description\" content=\"Como a gera\u00e7\u00e3o Z lida com dinheiro? Como a gera\u00e7\u00e3o Z lida com dinheiro? A gera\u00e7\u00e3o Z, nascida entre 1997 e 2012, lida com dinheiro de maneira diferente das outras gera\u00e7\u00f5es. 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