{"id":49755,"date":"2024-10-21T13:58:10","date_gmt":"2024-10-21T16:58:10","guid":{"rendered":"https:\/\/borainvestir.b3.com.br\/?post_type=web-story&#038;p=49755"},"modified":"2024-10-21T13:58:12","modified_gmt":"2024-10-21T16:58:12","slug":"barreiras-comportamentais-ainda-sao-desafio-para-estimular-investimentos-esg-afirmam-especialistas","status":"publish","type":"web-story","link":"https:\/\/borainvestir.b3.com.br\/web-stories\/barreiras-comportamentais-ainda-sao-desafio-para-estimular-investimentos-esg-afirmam-especialistas\/","title":{"rendered":"Barreiras comportamentais ainda s\u00e3o desafio para estimular investimentos ESG, afirmam especialistas"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" 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publisher-logo-src=\"https:\/\/borainvestir.b3.com.br\/app\/uploads\/2023\/11\/cropped-B3_Logo_Azul-3-1.png\" title=\"Barreiras comportamentais ainda s\u00e3o desafio para estimular investimentos ESG, afirmam especialistas\" poster-portrait-src=\"https:\/\/cdn.borainvestir.b3.com.br\/2024\/10\/21135708\/cropped-Comportamento.jpg\"><amp-story-page id=\"0259b54d-6df0-4cc3-9033-6c3d1af1c2af\" auto-advance-after=\"12s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#3161a5\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-5055cd05-cd28-4c24-9cfd-e0c7b10873ef\">\n<div style=\"position:absolute;width:118.45985%;height:100%;left:-9.22992%;top:0%\" 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alt=\"logo_bora_investir\" srcSet=\"https:\/\/cdn.borainvestir.b3.com.br\/2023\/11\/22185205\/logo_bora_investir-3.png 738w,https:\/\/cdn.borainvestir.b3.com.br\/2023\/11\/22185205\/logo_bora_investir-3-300x69.png 300w\" sizes=\"(min-width: 1024px) 21vh, 47vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:6.79612%;top:52.26537%;width:15.7767%;height:3.23625%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-a5b4fca6-e7ab-4987-8e28-5bf026d02043\">\n<div class=\"fill\" style=\"background-color:#ffab00;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:74.43366%;width:61.40777%;height:23.13916%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7905138339920948% 0.7905138339920948% 0.7905138339920948% 0.7905138339920948% \/ 1.3986013986013985% 1.3986013986013985% 1.3986013986013985% 1.3986013986013985%\" id=\"el-e61aed6f-5411-41e3-9e70-a2ece4fca597\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.1375494071146248% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.388350em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">Barreiras comportamentais ainda s\u00e3o desafio para estimular investimentos ESG<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"7320db6a-b4ae-4b96-985f-75e5491b5292\" auto-advance-after=\"12s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script 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style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-34999f18-aeed-4a47-beef-a2bf5bdc60cf\">\n<div class=\"fill\" style=\"background-color:#ffab00;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:7.28155%;top:54.04531%;width:85.43689%;height:45.79288%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5.681818181818182% 5.681818181818182% 5.681818181818182% 5.681818181818182% \/ 7.06713780918728% 7.06713780918728% 7.06713780918728% 7.06713780918728%\" class=\"mask\" id=\"el-f0345857-0cf5-48df-b631-524b5bf2d6ff\">\n<div class=\"fill\" style=\"background-color:rgba(0,12,97,0.95);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:58.25243%;width:76.69903%;height:37.70227%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-9fd1bc24-af56-4180-ae2f-21743e39b211\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.2563291139240502% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.323625em;line-height:1.3;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Essa foi a percep\u00e7\u00e3o compartilhada entre as especialistas durante a Semana Mundial do Investidor, no painel online \u201cTransformando Decis\u00f5es \u2013 Como incentivar mais investidores a adotar crit\u00e9rios ESG?\u201d.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:66.50485%;top:94.49838%;width:21.84466%;height:3.23625%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" 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id=\"el-c6084b9b-20ca-4e6f-873a-f1814e1f6d0b\">\n<div class=\"fill\" style=\"background-color:#ffab00;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:7.28155%;top:66.18123%;width:85.43689%;height:33.65696%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5.681818181818182% 5.681818181818182% 5.681818181818182% 5.681818181818182% \/ 9.615384615384617% 9.615384615384617% 9.615384615384617% 9.615384615384617%\" class=\"mask\" id=\"el-fe7ef165-2870-4f32-82d2-bb658d104ab2\">\n<div class=\"fill\" style=\"background-color:rgba(0,12,97,0.95);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:70.38835%;width:76.69903%;height:20.87379%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-0600cc1a-5cda-418e-9de3-f4467575bc86\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.2563291139240502% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.323625em;line-height:1.3;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Os obst\u00e1culos s\u00e3o a complexidade da decis\u00e3o, falta de taxonomia, comparabilidade de produtos e transformar inten\u00e7\u00e3o em a\u00e7\u00e3o.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:66.50485%;top:94.49838%;width:21.84466%;height:3.23625%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d1b3148f-4015-4f32-8f30-b2308243c1f7\">\n<div style=\"position:absolute;width:100%;height:103.65841%;left:0%;top:-1.8292%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" 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style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-fda1b0b5-5f8e-4d70-b334-835ac6865df4\">\n<div class=\"fill\" style=\"background-color:#ffab00;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:7.28155%;top:66.18123%;width:85.43689%;height:33.65696%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5.681818181818182% 5.681818181818182% 5.681818181818182% 5.681818181818182% \/ 9.615384615384617% 9.615384615384617% 9.615384615384617% 9.615384615384617%\" class=\"mask\" id=\"el-1bf81925-8e47-4104-a9a0-516332e63547\">\n<div class=\"fill\" style=\"background-color:rgba(0,12,97,0.95);will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:70.38835%;width:76.69903%;height:20.87379%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-2b3d280d-c74d-461d-b9a7-04fd11a6dbf2\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.2563291139240502% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.323625em;line-height:1.3;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Nesse caminho ainda h\u00e1, tamb\u00e9m, algumas complica\u00e7\u00f5es, como o uso inadequado de termos ESG, que confundem o investidor.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:66.50485%;top:94.49838%;width:21.84466%;height:3.23625%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-248c22b4-8c9e-447d-8f02-d4e6b68a6369\">\n<div 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style=\"position:absolute;pointer-events:none;left:11.65049%;top:83.65696%;width:76.69903%;height:8.09061%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-e358be67-349b-4a8d-953c-1e0b45237bd7\"><a href=\"https:\/\/borainvestir.b3.com.br\/noticias\/esg\/barreiras-comportamentais-ainda-sao-desafio-para-estimular-investimentos-esg-afirmam-especialistas\/\" data-tooltip-icon=\"https:\/\/cdn.borainvestir.b3.com.br\/2024\/10\/10102219\/ESG-passa-por-desafio-no-mercado-financeiro.webp\" data-tooltip-text=\"Barreiras comportamentais ainda s\u00e3o desafio para estimular investimentos ESG, afirmam especialistas\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.2563291139240502% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.323625em;line-height:1.3;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Veja mais detalhes no <\/span><span style=\"font-weight: 700; text-decoration: underline; color: #fff\">Bora Investir<\/span><span style=\"color: #fff\">.<\/span><\/span><\/p>\n<p><\/a><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:66.50485%;top:94.98382%;width:21.84466%;height:3.23625%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-24f2e4df-93fa-400b-ba4d-9defe6635ae9\">\n<div style=\"position:absolute;width:100%;height:103.65841%;left:0%;top:-1.8292%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn.borainvestir.b3.com.br\/2023\/11\/22185205\/logo_bora_investir-3.png\" alt=\"logo_bora_investir\" 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Os obst\u00e1culos s\u00e3o a complexidade da decis\u00e3o, [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":49821,"template":"","meta":{"_acf_changed":false,"web_stories_publisher_logo":31901,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[],"web_story_tag":[1629,2275,1497],"class_list":["post-49755","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Barreiras comportamentais ainda s\u00e3o desafio para estimular investimentos ESG, afirmam especialistas | Bora Investir<\/title>\n<meta name=\"description\" content=\"Barreiras comportamentais ainda s\u00e3o desafio para estimular investimentos ESG, afirmam especialistas Barreiras comportamentais ainda s\u00e3o desafio para estimular investimentos ESG Essa foi a percep\u00e7\u00e3o compartilhada entre as especialistas durante a Semana Mundial do Investidor, no painel online \u201cTransformando Decis\u00f5es \u2013 Como incentivar mais investidores a adotar crit\u00e9rios ESG?\u201d. 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